I really like this blog post by another well respected photographer. I figured I'd share it on my own blog. So here ya go...
*sidenote: Walmart and Target have closed their studios. So there ya go.
Why are Professional Photographers so expensive? (This article has been very well received by the photography community, and is now referred to by countless Photography websites, blogs and forums (such as LDPT, ILP and DWF)around the world).
In this digital age where everyone has digital cameras, scanners and home "photo printers", when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time - How in the world do Professional Photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?